MøllerBeck privacy policy
Last updated: April 17, 2025
Introduction
This Privacy Policy explains how Beck Ventures ApS (“MøllerBeck,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal data when you use our services, including our leadership advisory services, coaching, training programs, online community, digital products, or website.
We recognize the heightened confidentiality required in leadership advisory and coaching relationships and are committed to safeguarding your personal data in accordance with the General Data Protection Regulation (GDPR), the Danish Data Protection Act, and professional standards applicable to management consultancy firms.
MøllerBeck maintains professional indemnity insurance that covers our services, including data protection liabilities, and we adhere to the highest ethical standards in our profession.
1. Data controller information
Beck Ventures ApS serves as the Data Controller for all personal data described in this policy. This means we determine the purposes and means of processing your personal data. While we utilize third-party services (Microsoft, HubSpot, and ConvertKit) to process data, we remain responsible for ensuring this processing complies with GDPR.
Beck Ventures ApS
Præsetøgade 18, 5. TH, 2100 København Ø, Denmark
CVR no. 39854848
Contact details:
Email: hello@mollerbeck.com
Telephone: +45 60 19 02 90
2. Personal information we collect
We collect different types of personal data depending on your interaction with us:
| Type of Data | What It Includes | When We Collect It | Legal Basis |
|---|---|---|---|
| Identity & Contact Data | Name, email, phone, postal address | When you register, purchase, or contact us | Consent, Contract, Legitimate interest |
| Professional Data | Job title, company, industry, professional experience | When you use advisory services or join programs/community | Consent, Contract |
| Financial Data | Payment info, billing address, purchase history | When you purchase products or services | Contract, Legal obligation |
| Leadership & Coaching Data | Coaching notes, assessment results, progress, feedback | During advisory engagements, coaching, assessments | Consent, Contract |
| Technical Data | IP address, browser, device info, cookies | When you use our website | Legitimate interest, Consent |
| Usage Data | Website/product usage, course progress, community activity | When you interact with our services | Legitimate interest, Consent |
| Community Data | Profile info, posts, comments, interactions | When you participate in our online community | Contract, Legitimate interest |
| Marketing Data | Preferences, survey responses, feedback | When you opt-in to marketing or provide feedback | Consent |
| Special Category Data | Sensitive data (only if strictly required for leadership development) | Only with explicit consent | Explicit Consent |
3. How we use your personal data
We use your personal data only for specific, explicitly defined purposes:
Leadership Advisory & Coaching
- To deliver advisory, coaching, and leadership development services
- To conduct assessments and provide feedback
- To securely store coaching notes and assessment results
- To issue certificates or confirmations
- To communicate about your engagement
- To ensure strict confidentiality of sensitive information
Online Platform & Community
- To create and manage your account
- To enable participation in discussions and networking
- To moderate content and ensure community guidelines compliance
- To deliver notifications and updates
- To display your profile to other members (according to your privacy settings)
Digital Products & E-commerce
- To process orders and payments
- To deliver digital products and provide access
- To maintain your purchase history
- To provide customer support
- To fulfill accounting and tax obligations
Newsletter & Marketing
- To send newsletters (with your consent)
- To inform you about relevant services, events, or products
- To invite you to webinars or special events
- To analyze the effectiveness of our marketing
- To personalize content based on your interests
Website & Analytics
- To maintain and improve our website
- To analyze user behavior and optimize user experience
- To ensure security and prevent fraud
- To troubleshoot technical issues
4. Legal bases for processing
We only process your personal data when we have a legal basis:
- Consent: For marketing (including newsletters), processing special categories of data, and optional services. Your consent is:
- Freely given through affirmative action (e.g., checking boxes, clicking subscribe)
- Specific to the purpose (e.g., newsletter subscription, marketing communications)
- Informed through clear privacy notices provided at the time of collection
- Unambiguous and provided through a clear affirmative action
- As easy to withdraw as it is to give
- Explicit Consent: For processing sensitive data in leadership advisory and coaching
- Contract Performance: For delivering products or services you’ve requested
- Legal Obligation: For compliance with laws (e.g., bookkeeping, tax requirements)
- Legitimate Interest: For improving services, ensuring security, and running our business, but only when it doesn’t override your fundamental rights and freedoms
You may withdraw your consent at any time by contacting us or using the unsubscribe function in our communications.
5. Confidentiality and access controls
- All personal and organizational information shared in the context of leadership advisory, coaching, or assessments is treated as strictly confidential.
- Only authorized personnel directly involved in your engagement can access your data, following the principle of least privilege.
- All staff and third-party providers are bound by comprehensive confidentiality agreements and receive regular data protection training.
- Access to sensitive data (e.g., coaching notes, assessments) is restricted, logged, and regularly audited.
- Client-specific confidentiality terms agreed upon in our engagement letters or contracts supersede this policy where they provide enhanced protection.
- We implement appropriate firewalls between engagements to prevent conflicts of interest and cross-contamination of confidential information.
6. Data sharing and third parties
We do not sell your personal data. We may share your data with:
- Our Key Service Providers:
- Microsoft (for email and document storage)
- HubSpot (for customer relationship management)
- ConvertKit (for email marketing)
- Buffer (for social media management)
- Cookie consent management platform (for managing and documenting cookie preferences)
- Other service providers for website hosting, payment processing, analytics, and assessment platforms
All processors are contractually bound to confidentiality and GDPR compliance through appropriate Data Processing Agreements. We conduct appropriate due diligence before engaging processors and periodically review their compliance.
- Professional Advisors: Such as accountants or legal advisors, only when necessary and under strict confidentiality obligations.
- Legal Authorities: If required by law, court
7. International data transfers
Some of our processors, including Microsoft, HubSpot, and ConvertKit, may process your data outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place through:
- EU Standard Contractual Clauses (SCCs) which provide appropriate data protection guarantees
- Adequacy decisions by the European Commission where applicable
- Additional technical and organizational measures to supplement these protections where necessary
We stay informed about developments in international data transfer regulations and adapt our practices accordingly. You can request more information about these safeguards by contacting us.
8. Data retention
| Type of Data | Retention Period | Reason |
|---|---|---|
| Leadership & Coaching Data | 5 years after engagement | Professional liability, follow-up |
| Marketing Data | Until consent withdrawal or 2 years of inactivity | Consent lifetime |
| Customer Data | 5 years after last purchase | Danish bookkeeping requirements |
| Community Data | Until account deletion or community closure | Service provision |
| Website Logs | 30-90 days | Security and troubleshooting |
| Correspondence | 2 years after last interaction | Customer service |
At the end of the retention period, we securely delete or anonymize your data.
9. Cookies and tracking technologies
Cookies and similar technologies are very small text documents or pieces of code that often contain a unique identification code. When you visit our website, a computer asks your device for permission to save this file and access information. Information collected through cookies may include the date and time of the visit and how you use our website.
We use cookies and similar technologies to improve your experience and analyze website traffic. We use the following types of cookies:
- Necessary cookies: Essential for website functionality. These enable core functions like shopping carts, user accounts, and security features. You cannot disable these cookies through our cookie management system.
- Performance cookies: Used to gather statistical information about the use of our website (analytics). We use this data for performance and website optimization.
- Functional cookies: Enable enhanced functionality and personalization. These may be set by us or by third-party providers whose services we use on our pages, such as live chat, video services, or social media sharing buttons.
You can manage your preferences via our cookie banner when you first visit our site. You can also choose to opt out of all but the necessary cookies through your browser settings, though this may negatively affect your user experience.
For more detailed information about the specific cookies we use, their purposes, and how to manage them, please refer to our Cookie Policy on our website.
We use a third-party cookie consent management platform to help maintain and document user cookie preferences and ensure compliance with data protection regulations.
10. Your rights
Under the GDPR, you have the following rights regarding your personal data:
- Right to Access: Request a copy of your personal data we hold
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data (subject to legal exceptions)
- Right to Restrict Processing: Request we limit how we use your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to our processing, particularly for direct marketing
- Right to Withdraw Consent: Withdraw previously given consent (e.g., for newsletters) without affecting the lawfulness of processing before withdrawal
- Right Regarding Automated Decision-Making: Not be subject to decisions based solely on automated processing
For newsletter and marketing specifically:
- You can unsubscribe from our newsletter at any time using the unsubscribe link in every email
- You can request complete removal from all marketing lists by contacting us
- You can request information about what marketing data we hold about you
To exercise these rights, contact hello@mollerbeck.com. We will respond to all requests within one month (extendable by two additional months for complex requests, but we will inform you of any extension).
11. Online community specific provisions
- Your profile is visible to other members according to your privacy settings
- You control what information you share
- Community administrators may access content for moderation
- If you delete your account, your profile is removed, but posts may remain anonymized
- Private messages are only accessible to participants
12. Security measures
While we utilize trusted third-party service providers (Microsoft, HubSpot, and ConvertKit) for data processing operations, we remain responsible for ensuring your data is protected. To fulfill this obligation:
- We carefully select processors that implement appropriate technical and organizational security measures
- We have data processing agreements in place with our processors that require them to maintain security standards compliant with GDPR
- We periodically review our processors’ security certifications and compliance documentation
- We implement appropriate access controls for staff members who can access your data through these platforms
- We provide training to our team on secure data handling practices
- We ensure secure transmission of data to and from these platforms
For specific information about the security measures implemented by our processors, you can refer to their respective privacy policies and security documentation.
13. Newsletter and marketing
When you sign up for our newsletter through ConvertKit:
- We implement a clear, affirmative double opt-in process where you must confirm your subscription via email
- Each marketing email contains a prominently displayed and easy-to-use unsubscribe link
- We clearly identify ourselves as the controller (MøllerBeck/Beck Ventures ApS) in all communications
- ConvertKit records the timestamp, method, and scope of your consent as required by GDPR
- ConvertKit may track email opens and clicks to improve our content and services (with your consent)
- We may segment our subscriber list based on interests or behavior to provide more relevant content
- We never share, sell, or rent your contact information to third parties for their marketing purposes
- You can update your preferences, withdraw consent, or unsubscribe at any time by:
- Clicking the unsubscribe link in any email
- Emailing hello@mollerbeck.com with your request
- Contacting us through the methods listed in the “Contact Us” section
Your consent for marketing communications is separate from other processing activities and refusing or withdrawing marketing consent will not affect other services we provide to you.
14. Automated decision-making and profiling
We do not make decisions based solely on automated processing, including profiling, that produce legal effects or similarly significant effects concerning you. If this changes in the future, we will update this Privacy Policy and implement appropriate measures to safeguard your rights and freedoms.
15. Children's privacy
Our services are not directed at individuals under 16. We do not knowingly collect data from children. If discovered, such data will be deleted promptly.
16. Data breach procedures
We maintain a comprehensive data breach response plan that meets industry standards for professional services organizations:
- We have a dedicated incident response team with clearly defined roles and responsibilities
- In case of a personal data breach that poses a risk to your rights and freedoms:
- We will notify the Danish Data Protection Agency within 72 hours
- We will inform affected individuals without undue delay if there is a high risk
- We will engage with specialized cybersecurity experts when necessary
- We document all breaches, our response, and implement lessons learned
- We maintain business continuity procedures to ensure ongoing service delivery
- Regular breach simulation exercises are conducted to ensure readiness
17. Changes to this privacy policy
We may update this Privacy Policy periodically. Significant changes will be communicated through our website or by email. The date at the top indicates when it was last updated.
18. Professional standards and conflict management
As a professional leadership and management consultancy, we:
- Maintain a conflicts of interest register and procedures for identifying and managing potential conflicts
- Keep all client information confidential even after the end of our engagement
- Adhere to professional codes of conduct relevant to leadership advisory and coaching
- Provide appropriate supervision and quality assurance for all client work
- Maintain professional indemnity insurance appropriate to the services we provide
19. Complaints
If you have concerns, please contact us first. If unresolved, you may contact:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Email: dt@datatilsynet.dk
Telephone: +45 33 19 32 00
20. Contacting us
For questions about this Privacy Policy, to exercise your rights, or to discuss confidentiality requirements for your specific engagement:
Beck Ventures ApS
Præstøgade 18, 5. TH
2100 København
Email: hello@mollerbeck.com
Telephone: +45 60 19 02 90
